2011 Life is good Festival Aims to Raise $1 Million for Playmakers!

Mark your calendar for September 24-25 and join us for a big ol’ play date that’s guaranteed to be on your 2011 highlight reel. We’re talking, of course, about the Life is good Festival, which will be returning to Prowse Farm in Canton, MA, just outside of Boston.

The Life is good Festival is by far the most fun – and fundraising – we have all year. As many of you know, every year since 2004, this big outdoor bash of good vibes music, green-grass games, art projects and great food has been held to benefit the Life is good Playmakers (known as Project Joy before 2010). It’s far and away our largest fundraising event of the year, without which we could not carry out our joyful mission to help kids overcome life-threatening challenges.

Good vibes can save lives. That’s no exaggeration. Reaching this year’s goal of $1 million raised at the Life is good Festival will enable us to expand our work to tens of thousands more kids facing life-threatening challenges like violence, illness, and extreme poverty. As in 2010, the festival will create a community of fundraisers. Every festival attendee will have the opportunity to access exclusive hospitality, preferred viewing, artist meet-and-greets and other prizes by achieving fundraising goals or making a donation to help kids in need. The top fundraisers will be called VGP’s – Very Good People – and will have a once-in-a-lifetime concert experience.

Itchin’ to see the music line-up? We’ll be sharing it with you May. Like last year, the fest will feature two days of nationally-known musical talent on three stages. Every age will find top-notch musicians, including parents and their children, who will be treated to several of the nation’s best-known children’s performers.

This fest is a celebration of all we believe in: communities coming together to make friends, play joyfully, dance, create, dream optimistically, and take action on behalf of our nation’s most vulnerable children. We look forward to seeing you there. In the meantime, stay tuned for updates here and on the Life is good Festival web site at www.lifeisgood.com/festivals.

For a taste-test of fest fun, check out highlights from last year: